Friday, 25 February 2011

Kanye West - All Of The Lights ft. Rihanna, Kid Cudi

I don't what's best about this video: the relatively impressive use of graphics, the oh-so-subtle label marketing, Rihanna's very tiny outfit or the fact that it now has to come with an Epilepsy Action disclaimer? That being said, surely the latest Kanye West single could have warranted something a tad more powerful and a little less mainstream. After 'Power' and Ye's claims about creativity in his XXL cover piece - that I naturally had a thought or two on myself - I must admit that I was somewhat disappointed with the video for 'All of the Lights'....again, Rihanna's outfit aside, which certainly warrented a refresh or two.

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